Brand Confusion

Belle always likes the shoes, and has always been its most loyal customer. I like it not only because it is one of the most famous brands of women’s shoes in China, but also because of its perfect after-sales service. Every time I go shopping, I can’t help glancing at its counter to see if there are new styles or if the price is discounted. Since I planned to go back to my hometown this summer vacation, I didn’t have to buy new shoes, so I decided to buy more dresses and a pair of new shoes to go home. One day when I was wandering in the mall, I accidentally saw a pair of new style, golden, wedge heel with my favorite bow on the upper, which was simple and elegant. Looking at the price, I also got a discount of 6.8, which is very rare here. It seems that even the most common service consumption industry has been impacted due to the financial crisis this year. Belle is no exception. Finally, under the influence of the global economic downturn, Belle lowered its noble head in normal days. I tried it on, just fit my feet, paid 300 dollars and carried it home happily. Who knew there was a sign of tearing in the joint between shoelace and heel after wearing it for less than two months, so she hurried to the shoe store. The sales lady was very enthusiastic and said it could be guaranteed, so she could come to get it in a week, I was asked to take out the shopping receipt, but I I am the most careless person in daily life. Even when I went to the supermarket to buy vegetables, I never checked the price and never kept the computer receipt, I threw away everything I didn’t need, so that my husband sometimes said to me angrily when he wanted to find some old things but couldn’t find them; this family is short that you didn’t throw us away! I had to explain to the salesperson patiently, who was quite reasonable and said that since you were our regular customer, we would consider for you from your perspective. We will ask for instructions from the company first, and then give you a reply. I left my phone number and went home. When I received their call again, I hurried to the shopping mall. The salesperson told me the decision of their company: the shoes could not be repaired because they were under the warranty period and could change a new pair of shoes for me, but I still have to pay 20% of the cost. Thinking about the evidence that he lost the receipt, or the strong persuasion of the salesperson, he could change a new pair, and he agreed very readily. When I was shopping with my husband, I accidentally stepped on a slippery place and twisted my feet. When I saw it, my feet were fine, but the edge of the shoes was cracked. I found them again helplessly and learned the lesson from the last time. I had another heart and kept the receipt intact. However, they sent the shoes to the maintenance company, saying that they still couldn’t repair them, and they had to calculate the warranty period according to the time when they bought the shoes for the first time, which would expire. Obviously, no maintenance. This is obviously the Overlord clause. The shelf life of the second pair of new shoes should be counted as the first pair. How can this be the reason! I had saved a lot of reasons all night to find an explanation, but I was disturbed by my husband’s words: you are going to quarrel like a shrew! Considering that I didn’t dare to argue with others even though I lived so long, my heart became empty at first. But I have to say something, so I made an appointment with some friends and expressed my opinion when I visited the store: it is secondary that the shoes are not repaired, mainly because the quality of the shoes is too poor, I could have gone to the consumer association or called the Citizen hotline to complain, but considering that you only sell shoes, it’s no use telling you. This gave up. I also don’t want to make things complicated and expanded, which not only wastes time, but also causes my own mood to raise blood pressure, which does more harm than good. The only thing I want to change is my understanding of famous brands, and I no longer focus on the uniqueness of brands. In fact, liking a brand is just like liking someone. You will look pleasing everywhere and have a feeling of loving everything. What puzzles me most is that in this era of survival by quality, the quality of service is directly related to the survival of a brand and an enterprise. If such quality is used to deceive consumers, what you lose naturally is the confidence of consumers and their consistent care for you!

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